Blaustein joins Heineken U.S.A

Modern Brewery Age, March 7, 2005

Heineken USA has announced today that Don J. Blaustein has joined the company as vice president of sales. Mr. Blaustein previously was vice president, global sales for Molson Inc. He replaces Peter Dadzis, who resigned from HUSA in January."We are extremely pleased and proud to welcome Don to Heineken USA," said Frans van der Minne, Heineken USA President.

"His extensive industry experience and extraordinary track record, both in sales and management, convinced us that he is the one to lead our sales team as we continue to grow Heineken USA."Mr Blaustein said of his new job, "I have always admired the Heineken portfolio and Heineken's ability to protect the integrity of its flagship brand, while consistently growing its business." At Molson, Mr. Blaustein expanded the export presence of Molson's portfolio, including launches in the U.K., Australia and New Zealand. Mr. Blaustein spent 16 years at Diageo/Guinness. He held a number of posts including: managing director of Guinness Australasia; president, Guinness Caribbean & Latin America; president, Guinness Canada; and v.p., sales & marketing. He started his career in the beverage industry at Kraft. He is married to noted art historian Roni Feinstein, and has two children.