Miller Brewing Co - Brief Article

Modern Brewery Age, March 15, 2004

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Caption: Miller Brewing Co. has released the "Fridge pack," a 12-pack configured to fit conveniently into home refrigerators. Miller Lite and Miller Genuine Draft fridge packs will be available across the USA by the end of April 2004. "We are giving [beer drinkers] the convenience and ease for all their take-home beer occasions with the 'Fridge Packs'," said Bob Mikulay, executive vice president for marketing at Miller. "It's innovative packaging for innovative brands--we are very pleased with the results and we think American beer drinkers will be, too." In addition, Icehouse fridge packs will be sold in southeastern markets, and Miller Genuine Draft Light fridge packs in the Midwest.