The Mark of the Z

Modern Brewery Age, March 31, 2003

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Caption: The Mark of the Z--Amstel Light is pinning their point-of sale hopes onto one man, signing notable illustrator Monsieur Z to design Z P.O.S. materials this year. In the above ad, Monsieur Z's chic figures and fashion sense are evident. "His contemporary, upscale style play a great part in our efforts to break through the POS clutter." said Dennis Peters, Amstel Light associate brand manager. Monsieur Z gained notoriety in the late 90s working with ELLE and other magazines. He also led advertising efforts for TGV French railway, Air France and Evian (USA). Monsieur Z will see creation of new visuals for the P.O.S. materials that correspond with Amstel Light's 2003 programs.--CW