Brahma goes global

Modern Brewery Age, March 28, 2005

This curvy little number is the new "global" Brahma bottle (you can see the more staid local Brahma bottle at http://www.inbevstudio.com). It's a new package, and a new liquid, aimed at the world market, and InBev is very excited about it.

At the introduction in New York, InBev execs stood and applauded as the image of the new bottle flashed on a screen. See story.

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