Odell fields new logo

Modern Brewery Age, March 28, 2005

Odell Brewing Co. of Ft. Collins, CO reports that a newly-designed logo will soon grace its bottle crowns. The company said that shipments beginning in June of this year will feature the new logo. "In-depth customer research and the development of all new packaging graphics have made for an exciting winter," says John Bryant, marketing director for the brewery.

"Freshly designed 12 oz. labels, six packs, 1/2 packs and 24/12 case carriers are in full swing and are on schedule for a 4th of July retail release." Mr. Bryant reported that the company is boosting capacity ahead of the peak summer selling season. Two new 100 barrel fermentation tanks are being installed, and a second fermentor has been altered for dry hopping, an essential step in creating the company's 5 Barrel Pale Ale.