Food Industry
Industry: Email Alert RSS FeedBrewers offer Great Sex
Modern Brewery Age, March 28, 2005
The Great Sex Brewing Co. of Redding, CA, has announced a market expansion. "By engaging the malt beverage market in the inherent humor of this brand, and partnering with quality-minded craft brewers with excess capacity, GSB has expanded throughout Northern California and into Nevada," says cofounder Jeff Talbot.
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"Customers ask, 'May I have some Great Sex please?' and they get an ice-cold bottle of Adam & Eve Ale wrapped in a handsome artful label. You can't believe the endless variety of double-entendre sayings people are coming up with, it's just hilarious." Talbot reports that Adam & Eve is an ale with 6% abv, and a clean, crisp, slightly sweet flavor. "People keep telling us, 'This beer is great'," Talbot adds. "Our entry into the microbrew arena is timely. It provides a quality product enhanced by a sexy universal theme, at a time when the beer industry is experiencing lost market ground to the wine and distilled spirits competition." The company has launched a website, located at www.greatsexbrewing.com.
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