Rolling Rock Town Fair, July 27, 2002 - Weekly Specialty Beer Report - Latrobe Brewing Co. music festival - Brief Article

Modern Brewery Age, April 15, 2002

Mix "one part freaky funk, one part screaming guitar, a pinch of blazing sun, a couple of roaming clowns and a dash of ice cold beer" and you've got a recipe for one of the hottest one-day music festivals in the country--The Rolling Rock Town Fair 3.3.

This year's Town Fair includes a line-up of contemporary bands: Godsmack, Outkast, Nickelback, P.O.D., Alien Ant Farm, Sevendust, Default, Injected and more.

The Town Fair will take place July 27 in Latrobe, PA, and the organizers expect to attract 45,000 plus fans.

This year marks the 3rd annual Town Fair and it promises to be even better than its wildly popular predecessors. "The Rolling Rock Town Fair is our way of saying thanks to our loyal Rolling Rock fans and the people of Latrobe," said David van Wees, Brand Director for Rolling Rock. "Rolling Rock has become synonymous with providing a first-class concert venue to some of the hottest up-and-coming musicians in the world, as well as the industry's most popular performers. We are proud to be the founders of an event that is so focused on providing a unique outlet for today's most creative and innovative bands." The all-star festival billing of hot alternative rock, metal rap and hip-hop combined with cornucopia of attractions like magicians, interactive games, stilt walkers and watermelon eating contests.

Rolling Rock Town Fair has sold out in record time since it first rocked Latrobe in 2000. Rolling Rock brand executives attribute the concert's enormous success to the enthusiasm of its loyal fans and its line-up of bands. Tickets can be ordered by telephone (877.9LATROBE).