Heineken U.S.A. and 1-800-TAXICAB recently partnered with the Yellow Cab Co. of Louisville, Kentucky to keep streets safe for the Kentucky Derby

Modern Brewery Age, May 27, 2002

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Caption: Heineken U.S.A. and 1-800-TAXICAB recently partnered with the Yellow Cab Co. of Louisville, Kentucky to keep streets safe for the Kentucky Derby. During the month of May, taxis in Louisville displayed stickers and signs that alert people to call 1-800-TAXICAB if they had too much to drink. In the photo above (left to right) Scott Cassady, president of River City Distributing Co.; Jamie Haberman, senior manager of communications at Heineken U.S.A. and John Roos, president of the Yellow Cab Co. of Louisville., KY.