Joe Heller

Modern Brewery Age, May 24, 2004

Joe Heller (far right) president of Heller Highwater of Atlanta, GA. recently took his sales crew on the road to promote his new, low-carb. Rhinebecker Extra Brau. The brand is now available in the New York and Chicago markets. The brand is also sold in ME, NH, VT, MA, CT, RI, NY, GA, AL, OK, IL, NC SC, VA, PA, NJ and CA. "Our initial launch has been successful," Joe Heller says. "Now we are committed to a gradual introduction of our products throughout the US. This is a major step in the process, and we are happy to partner with distributors who have the desire to develop a new beer segment--low carbs, low calories. We know, more tow-carb beers are coming, and we welcome the competition because we feel Rhinebecker Extra has a distinctive point of difference: low-carbs, tow calories, the rich taste of a German import and 5% alcohol by volume. Pictured (left to right): Michael Despineux, market development manager, Sebastian Despineux, sales rep and Joe Heller, president and CEO.

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