The Gambrinus Co. of San Antonio, TX, has developed a new promotion for black consumers called "Smooth out your summer, Corona style."

Modern Brewery Age, May 31, 2004

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Caption: The Gambrinus Co. of San Antonio, TX, has developed a new promotion for black consumers called "Smooth out your summer, Corona style." Corona will partner with urban radio stations in major metro markets, and will promote "white linen" parties at top night clubs. Summer white clothes will be required attire for admittance. The urban radio spots will run through September. "White linen parties are an increasingly popular summer activity in the African, American market," said Don Mann, Modelo group general manager. "This positions our message directly with the African-American consumer and gives our retail partners the tools fop an exciting summer promo.