Food Industry
Industry: Email Alert RSS FeedBrahma will roll out in new U.S. markets
Modern Brewery Age, June 20, 2005
Brahma, the Brazilian lager imported by InBev U.S.A., is rolling out in several new U.S. markets this month.
InBev said Brahma will be launched in Los Angeles, San Diego and Santa Barbara, CA; Miami, Orland and Tampa St. Petersburg, FL and Las Vegas, NV.
The nationwide rollout for the brand is scheduled for later this summer.
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The brand, which has been reformulated and repackaged, was reintroduced into the U.S. market with some hoopla this spring. It is sold in 12-ounce six and 12-packs.
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