Top 25 imported beer bands

Modern Brewery Age, July 21, 2003

Top 25 Imported Beer Brands
(31 Gallon Barrels)

                                                  2002     2002
                                                 Market   Market
                                      % Change   Share    Share
    Brand                   2002       (01-02)   Import    U.S.

 1. Corona                6,331,713       1.9%    27.4%    3.11%
 2. Heineken              4,291,935       7.5%    18.6%    2.11%
 3. Labatt Blue           1,189,000       2.5%     5.2%    0.58%
 4. Tecate                  945,000       9.8%     4.1%    0.46%
 5. Guinness Stout          789,991      14.9%     3.4%    0.39%
 6. Foster's                667,750       0.0%     2.9%    0.33%
 7. Amstel                  660,500       7.1%     2.9%    0.32%
 8. Beck's                  584,346      -3.0%     2.5%    0.29%
 9. Bass Ale                542,395      -4.2%     2.4%    0.27%
10. Modelo Especial         529,817       8.8%     2.3%    0.26%
11. Corona Light            444,481       5.9%     1.9%    0.22%
12. Labatt Blue Light       378,000      20.0%     1.6%    0.19%
13. Dos Equis               376,000       3.0%     1.6%    0.18%
14. Molson Ice              325,000     -10.0%     1.4%    0.16%
15. Newcastle Brown Ale     324,214      13.0%     1.4%    0.16%
16. Pacifico                244,534       1.0%     1.1%    0.12%
17. Molson Canadian         240,000      22.4%     1.0%    0.12%
18. St. Pauli Girl          203,561      33.2%     0.9%    0.10%
19. Molson Golden           197,000     -18.1%     0.9%    0.10%
20. Harp Lager              185,661       3.8%     0.8%    0.09%
21. Sapporo                 146,250       7.5%     0.6%    0.07%
22. Moosehead               139,614      -3.5%     0.6%    0.07%
23. Warsteiner              127,088      11.4%     0.6%    0.06%
24. Grolsch                 124,620       7.6%     0.5%    0.06%
25. Red Stripe              110,975      24.3%     0.5%    0.05%

                                                 % Change
    Brand                 Variance     2001       (00-01)     2000

 1. Corona                119,434    6,212,279      11.9%   5,550,895
 2. Heineken              300,000    3,991,935       1.9%   3,917,100
 3. Labatt Blue            29,000    1,160,000      11.8%   1,037,833
 4. Tecate                 84,000      861,000       4.3%     825,491
 5. Guinness Stout        102,475      687,516      -1.8%     700,000
 6. Foster's                  234      667,516       4.1%     641,000
 7. Amstel                 43,565      616,935      20.3%     513,000
 8. Beck's                (18,073)     602,419      -2.8%     620,000
 9. Bass Ale              (23,734)     566,129       5.6%     536,066
10. Modelo Especial        42,776      487,041      29.0%     377,419
11. Corona Light           24,739      419,742      40.1%     299,686
12. Labatt Blue Light      63,000      315,000      29.9%     242,562
13. Dos Equis              11,000      365,000      12.9%     323,430
14. Molson Ice            (36,000)     361,000     -20.1%     452,000
15. Newcastle Brown Ale    37,299      286,915      10.8%     258,854
16. Pacifico                2,517      242,017      18.6%     204,097
17. Molson Canadian        44,000      196,000      -2.0%     200,000
18. St. Pauli Girl         50,723      152,838     -15.8%     181,452
19. Molson Golden         (43,550)     240,550     -15.0%     283,000
20. Harp Lager              6,776      178,885      -8.7%     195,890
21. Sapporo                10,250      136,000       5.3%     129,194
22. Moosehead              (5,078)     144,692      10.8%     130,645
23. Warsteiner             12,991      114,097      10.2%     103,500
24. Grolsch                 8,812      115,808     -13.8%     134,274
25. Red Stripe             21,717       89,258       0.5%      88,826

                          % Change               % Change
    Brand                  (99-00)     1999       (98-99)     1998

 1. Corona                   13.8%   4,875,822      24.0%   3,931,020
 2. Heineken                 14.8%   3,412,108      11.0%   3,073,971
 3. Labatt Blue              12.6%     921,500     -16.7%   1,106,000
 4. Tecate                   22.6%     673,200      17.7%     572,000
 5. Guinness Stout           10.4%     634,000       0.0%     633,702
 6. Foster's                 -1.4%     650,000       5.9%     613,600
 7. Amstel                   14.0%     450,000       2.7%     438,152
 8. Beck's                   -3.0%     639,290       4.2%     613,451
 9. Bass Ale                  9.8%     488,310       6.0%     460,670
10. Modelo Especial          20.4%     313,477      28.7%     243,490
11. Corona Light             10.3%     271,592                212,990
12. Labatt Blue Light        42.2%     170,600      41.5%     120,600
13. Dos Equis                 7.8%     299,900      16.2%     258,000
14. Molson Ice              -21.3%     574,000     -59.7%   1,425,000
15. Newcastle Brown Ale      10.3%     234,629      15.5%     203,149
16. Pacifico                 58.2%     129,005      22.8%     105,066
17. Molson Canadian          -5.2%     211,000      -4.1%     220,000
18. St. Pauli Girl           42.6%     127,209      10.5%     115,077
19. Molson Golden           -16.8%     340,000      -5.6%     360,000
20. Harp Lager               22.3%     160,132       3.0%     155,468
21. Sapporo                   4.1%     124,100       9.6%     113,225
22. Moosehead                 9.9%     118,869       6.4%     111,683
23. Warsteiner               12.0%      92,395      14.5%      80,709
24. Grolsch                  12.3%     119,612       3.0%     116,129
25. Red Stripe               18.8%      74,757       3.0%      72,580

The top 25 imported brand list is published annually by Modern Brewery
Age. Numbers are based on Modern Brewery Age estimates, with supporting
data from suppliers, the Beer Institute and U.S. Department of
Commerce. Note: We are waiting for data on the Presidente brand, but
supporting data indicates that Presidente perhaps should supplant Red
Stripe as brand number 25. See more on imports in magazine issue.
COPYRIGHT 2003 Business Journals, Inc.
COPYRIGHT 2008 Gale, Cengage Learning
 

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