Miller releases "Beer is Volume with Profit" on-line

Modern Brewery Age, July 18, 2005

The Miller Brewing Co. has released its annual "Beer is Volume with Profit" online report. The report, which is aimed at providing shipment and sales information to retailers, contains data about movement of beer through all trade channels.

"Miller's 'Beer is Volume with Profit' serves as the most current, accurate and comprehensive look at the beer industry, with beer-related facts, statistics and information," said Jeff Schouten, Miller Brewing Company's group director of category management.

According to Schouten, this year's report includes five chapters focusing on an overview of the beer industry, on-premise activity and performance in c-stores, supermarkets and liquor stores. Key features of this year's edition include quarterly sales updates, regional information and more detailed consumer data.

Schouten noted that Miller retailer customers can access the continuously updated online version of the report at www.MillerAdvantage.com.

"As part of an industry that creates over a million jobs and generates a gross profit of $38 billion, we're dedicated to working with our retail customers to ensure that we're doing our part to boost sales at the retail level," says Schouten. "We feel that through our annual industry review, we can continue to provide a clear picture of how the beer category is performing throughout the country."

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