Kokanee announces new promotion

Modern Brewery Age, Jan 13, 2003

Kokanee "Glacier Beer," brewed at the Columbia Brewery in Creston, British Columbia, will be giving consumers the opportunity to win an "Ultimate Meltdown Weekend" for two at British Columbia's Whistler-Blackcomb ski resort.

"Having a Kokanee is one of the best ways to relax and unwind," said Colin Westcott-Pitt, Kokanee brand manager. "Kokanee drinkers are also passionate about the outdoor lifestyle, so the chance to 'Meltdown' at Whistler-Blackcomb is one not to be missed."

On-premise Meltdown promotional material will tie-in with the ski resort theme. Traveling Kokanee hot tubs will be set up at select on-premise accounts throughout Idaho, Montana, Oregon, Utah and Washington for those preferring to chill out closer to home. Consumers can vie for the opportunity to drink an ice-cold Kokanee while kicking back in steaming hot water.