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Industry: Email Alert RSS FeedU.S. Concepts is new Diageo agency
Modern Brewery Age, August 25, 2003
Diageo has announced it has consolidated its on-premise marketing in the U.S. with U.S. Concepts, part of the CoActive Group. U.S. Concepts will be the agency of record to execute on-premise marketing for Diageo-Guinness USA brands in most states.
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The agency already handles work for Diageo's Schieffelin & Somerset joint venture.
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