Stone Brewing Co. expands to Colorado

Modern Brewery Age, August 25, 2003

Arrogance has no boundaries, or so it would seem, as the Stone Brewing Co. brings its signature Arrogant Bastard ales to Colorado.

Stone CEO Greg Koch says the move is akin to a public service, citing anecdotal reports of Coloradans overloading vehicles while attempting to import Stone beers into the state.

"Folks tend to be rather, let's say, 'exuberant' when it comes to our beers," says Stone Brewing CEO Greg Koch, evidently trying to avoid terms such as 'fanatical,' 'maniacal' or just plain 'crazy' that seem to commonly define Stone fans.

"It's not much of a secret that we have a general disdain for namby-pamby beers."

Koch, no relation to the Eastern Jim, says that while many beers on the market could well be described as 'polite,' but says the beers of Stone Brewing as "angry and aggressive." "Our beers are big, bold, uncompromising and stunningly delicious. That's because angry beers make for happy taste buds! You could say that the brewers at Stone Brewing are angry about beer so you don't have to be."

Stone has been getting some good press of late. According to a recent feature story on Stone in the Los Angeles Times, the beers of Stone are "good news for those tired of the fizzy yellow stuff."

Todd Alstrom, co-founder of BeerAdvocate.com ,a popular internet beer site, says "Stone is without a doubt one of the growing handful of American breweries that are currently kicking the ass out of the consumer's palate and shaking the foundation of the US brewing industry. Their attitude is infectious, their beers are bold and aggressive."

Denver's Falling Rock tap house will host the official kickoff ceremonies on September 4th.