Beck's North America

Modern Brewery Age, Sept 29, 2003

Beck's North America recently hosted wholesalers and a handful of lucky consumers for a long weekend of glitz and gold in Las Vegas. Forty-two Beck's wholesalers and four consumers--all winners in Beck's "Play a Round in Las Vegas" promotion--joined executives from the Beck's North America team at the Flamingo resort, John Lennon (seated, center), President and CEO of Beck's North America hosted the event and presented a giant $1,000 check to Consumer winner Tom Fawcett (far left), who bested the three other consumers on the course.

Contest winners had entered a nationwide essay contest answering the question: "What do you do when life beckons?"