Labatt U.S.A.'s Bassmobile

Modern Brewery Age, Sept 29, 2003

Labatt U.S.A.'s Bassmobile was in New York City last week for the Labatt USA National Sales Meeting. Wholesalers from across the country had the chance to see the rolling draft-service exhibit, and hear about Labatt's enhanced on-premise program. The vehicle is now enroute to California, where it will visit the San Francisco/Bay area and then Los Angeles and Southern California.

From there, it travels to the Central Division and will be in Chicago, Detroit, Minneapolis. Then it heads to the southern region and will visit Atlanta, GA, and Tampa, Orlando, Miami, Ft. Lauderdale, and Boca Ration, FL. It will wind up its 2003 tour in mid-November. So far, the Bassmobile has visited distributors and retailers in CT, MA, RI, NJ and NY.