Boston Beer sends ad work to New York - advertising contract with Big Chair - Brief Article

Modern Brewery Age, Oct 8, 2001

Boston Beer Co. Inc has assigned the creative portion of its advertising account to Big Chair, a production company based in New York City. Last year, the account was worth about $15 million and sources quoted in the trade publication AdWeek say the account could grow to as much as $30 million in the coming year.

Big Chair won the account from Boston-based McCarthy Mambro Bertino. Two other unnamed shops also contended for the account, according to Ad Week.