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Industry: Email Alert RSS FeedBeck's North America - Beck's Light packaging - Brief Article
Modern Brewery Age, Nov 4, 2002
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Caption: Beck's North America has announced the immediate availability of Beck's Light in anew package that includes a dear 12-ounce glass bottle and a redesigned label. "The new packaging delivers on the Back's Light distinctive characteristics," said John Lennon, president and CEO of Beck's North America. "And, while the packaging has been enhanced, what's inside the bottle hasn't changed. Beck's Light has been a strong seller for us, and we anticipate that the new sophisticated packaging will draw a lot of consumer attention and increase product sales on-and off-premise."
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