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Industry: Email Alert RSS FeedBoston taps Zenith - Boston Beer Co. contracts Zenith Media - Brief Article
Modern Brewery Age, Nov 19, 2001
Boston Beer Co. has selected Zenith Media, New York, to handle its media planning and buying account. Zenith beat out Interpublic Group for the work. Billings were estimated at $30 million, though Boston Beer and other specialty brewers spent just $14 million in measured media last year, according to Taylor Nelson Sofres' CMR.
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The incumbent was Grey Global Group's MediaCom. Boston and MediaCom parted ways after the agency took on competing business from Diageo's Guinness UDV.
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