Food Industry
Industry: Email Alert RSS FeedFor the second year running - Heineken U.S.A. offers limitededition three-liter Heinekine bottle
Modern Brewery Age, Nov 25, 2002
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Caption: For the second year running, Heineken U.S.A. has announced release of a limited edition three liter Heineken bottle. The package, which is shaped like a champagne magnum, is packaged inside a holiday-themed box. "Inventive packaging alternatives, such as the Heineken keg can and Mardi Gras can," are effective ways to reach consumers and help them celebrate special occasions," says Steve Davis, Heineken USA's senior vice president of marketing. "The three liter bottle is a great gift idea for' beer lovers." The package will be available nationally, but for a limited period and in limited quantities.
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