Find Articles in:
All
Business
Reference
Technology
News
Lifestyle

Miller puts UAW label in beer advertising

Modern Brewery Age, Nov 29, 2004

Last week, Miller launched a regional ad campaign that quotes fictitious wording from a United Auto Workers labor contract saying members must choose Miller Lite over other brands. The ad quotes the contract as saying a UAW member "shall support his/her union by buying a union-made product" and drink Miller Lite "with friends after work or on the weekend."

A UAW spokesman said he wants it known that there really is no Article 56.

"This is an advertiser's idea for a humorous way to promote a United Auto Workers-made product," Roger Kerson told The Detroit News. "They contacted us and we agreed in the spirit of promoting a good, union-made beverage."

COPYRIGHT 2004 Business Journals, Inc.
COPYRIGHT 2005 Gale Group
 

BNET TalkbackShare your ideas and expertise on this topic

The following tags are supported in BNET comments:
<b></b> <i></i> <u></u> <pre></pre>

Leave a Reply

  1. You are currently a guest | Login?
Go
advertisement
  • Click Here
  • Click Here
advertisement

Content provided in partnership with Thompson Gale