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Industry: Email Alert RSS FeedJim Koch
Modern Brewery Age, Jan 28, 2002
[ILLUSTRATION OMITTED]
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Caption: Jim Koch, founder and brewer of Sam Adams and actor Matt Danton, congratulate Marco Guerreo, winner of the Sam Adams/Project Greenlight TV "Brew it Yourself" TV commercial contest during the Sundance Film Festival Monday, January 14, 2002 in Park City, Utah. Guerrero, one of 7,614 entries, won the opportunity to direct his Sam Adams TV commercial "Guys Night Out" which will be produced by Project Greenlight co-founder Chris Moore and will air nationally. The contest was created in an effort to give aspiring filmmakers a chance to make their own short film, in this case in the form of a beer commercial.
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