Academics at Harvard Business School

Modern Brewery Age, Jan 28, 2002

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Caption: Academic at Harvard Business School recently made the Corona beer brand the subject of a case study. The project was researched and authored by Professor Rohit Deshpande. Joining him to present the Corona case to Harvard graduate students recently were Roberto Viejo of Procermex, and Marty Birkel and Jim Goldie of Barton Beers, Ltd., Corona's Western U.S. importer. The Corona case study will be presented throughout the current semester to first year M.B.A. students.