Miller Brewing Co - Brief Article

Modern Brewery Age, Jan 26, 2004

Miller Brewing Co. has launched a new tow carb flavored malt beverage called Skyy Sport. The product is described as an ultra-premium, low-carb, citrus-flavored malt beverage with a splash of cranberry. " Skyy Sport contains 160 calories and 15 grams of carbohydrates per serving, which is just about half the carb content of other FMBs.

"We are excited to offer consumers a new opportunity to enjoy the sophisticated refreshment they have come to expect of Skyy Blue but with half the carbs of other top-selling flavored malt beverages," said Laura Emory, Skyy Blue brand manager. "Skyy Sport illustrates our commitment to innovation, to developing products that meet the changing tastes of consumers." Emory said the brand will be supported through a comprehensive marketing program that includes print advertising, promotions and sampling events. This latest FMB brand will be available nationally and packaged similar to Skyy Blue in a cobalt blue bottle. It will be available in 6-packs of 12-ounce bottles, and contains five percent alcohol by volume.