Tsingtao celebrates the "year of the dog"

Modern Brewery Age, Dec 12, 2005

According to Chinese tradition, the "Year of the Dog", starting on January 29, 2006, will be characterized by harmony in home life. Barton Beers says it is also an excellent time to promote Tsingtao Beer. "The festivities surrounding Chinese New Year provide an excellent opportunity to generate ad features and displays for Tsingtao Beer," said Tom Willett, Tsingtao marketing manager.

"We strongly encourage retailers to take advantage of this unique promotional opportunity by utilizing thematic point-of-sale materials to celebrate the Year of the Dog."