"Largest 12-pack" offered by Stroh's - Stroh Brewery Co.'s promotion

Modern Brewery Age, April 22, 1991

"Largest 12-pack" offered by Stroh's

From coast to coast, "the world's largest 12-pack of beer" is being made available by Stroh Brewery Co.

Stroh's and Stroh's Light 15-packs -- three more cans of beer than a regular 12-pack -- will be offered in May and June at local retailers as part of a temporary promotion. This limited-location offer runs May 13 through July 7 and will be supported by Stroh's advertising, new packaging and point-of-sale pieces including a large display piece, danglers and easel cards all directing consumers to the world's largest "12-pack" of beer.

"The limited-time 15-can pack promotion serves as a |thank you' to our loyal consumers who enjoy the special bonus provided by Stroh's and Stroh's Light," said Mark Rozek, Stroh's and Stroh's Light brand director. "We tested the concept in five states during the recent Christmas holiday and we enjoyed great success in building additional trial and awareness for the brand. We expect to generate similar success via heightened retailer and consumer interest for the brand through our |world's largest 12-pack of beer' campaign.

"This effort includes the markets of Alabama, Arkansas, California, Washington, D.C., Illinois, Indiana, Kansas, Michigan, Mississippi, Montana, Nevada, New Jersey, upper New York, Wisconsin and Wyoming," Rozek continued.

PHOTO : STROH'S AND STROH'S LIGHT will offer consumers special "15-packs" this May and June in an effort to thank loyal customers of the brands.