Pete's Beer expands its product line - Pete's Brewing Co

Modern Brewery Age, August 21, 1989

Pete's Beer expands its product line

Pete's Brewing Co., one of California's growing microbreweries, is capitalizing on the success of its flagship label, Pete's Wicked Ale, by rolling out to some 15 major U.S. markets as well as introducing two new products, Pete's Pacific Dry and Pete's Gold Coast lager, scheduled to be on the shelves by fall.

By the end of the summer and into early fall, Pete's Wicked Ale will be available throughout Northern California and other Northwestern states and in the Midwest. A distribution network of over 40 major beer brand distributors have picked up Pete's beer to aid in capturing a significant share of the microbrew industry, Pete's Brewery president Mark Bozzini said.

"Our biggest single advantage is the superb quality of our product," Bozzini reported. "Combined with a new high-end package design, Pete's is poised to become a front runner in the microbrewing industry, now estimated at $135 million."

Pete's Wicked Ale won distinction at The Great American Beer Festival in Denver for the past two years as the "Best Ale Brewed in America" and as one of the "top five beers brewed in America". Bozzini is eager to see the same success for Pete's Pacific Dry and Pete's Gold Coast lager.

PHOTO : Pete's Wicked Ale and Pacific Dry