Pabst plans national rollout for Izen Klar

Modern Brewery Age, Jan 31, 1994

Pabst Brewing Co. plans national distribution for its Izen Klar clear malt beverage, according to a report in Advertising Age. The product, which has been in test markets is a planned competitor for Coors' Zima Clearmalt.

COPYRIGHT 1994 Business Journals, Inc.
COPYRIGHT 2008 Gale, Cengage Learning

 

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