Austin microbrewery names first agency

Modern Brewery Age, Feb 8, 1993

Celis Brewery, a recently-established microbrewery in Austin, TX, has selected Fellers & Co. Marketing Consultants to handle all marketing, advertising and public relations for the regional and national introductions of the Celis line of beers.

"We conducted a review of several local agencies and selected Fellers & Company based upon its thorough understanding of the brewery business, international capabilities, and creative flair for promotional ideas," said brewery chairman and founder, Peter Celis.

"Fellers & Company is honored to work with the Celis Brewery," said Doyle Fellers, president and CEO of the agency. "Our creative team is an integral part of the marketing success of our clients. In the next few months, you will see the results of our unique positioning for Celis beer."

Celis currently produces four beers: Celis White, Celis Pale Bock, Celis Golden, and Celis Grand Cru.