Edna Valley takes aim at retail accounts

Wines & Vines, Dec, 1999

The campaign consists of a series of colorful, humorous postcards developed by JohnsonLynch Advertising to reinforce the winery's coastal climate and brand name. One of the bi-monthly postcards has a weatherperson giving the six-month forecast for the area: "Early morning coastal fog--highs in the low to mid 80s--cooling winds off the Pacific--evening lows in the high 50s."