Pointers

Wines & Vines, Dec, 2000 by Philip E. Hiaring

Winery types who send writers samples, likely as part of the marketing and/or PR program, should know that given the number of samples received, at least here, that number often precludes writing about any one offering. Also, winery senders should know; for example, which writers on the list to receive samples are, well, still bloody alive.

And, the sender should keep tabs on whether or not the writer or writers have written about the winery's wines over the past kazillion years. List management used to be a key function when I handled PR duties for a variety of clients (no wineries, thank heavens). Maybe with all the tekkie stuff some of the basics of PR are going by the wayside? Oh, and by the way, one of the basic items to include in a new wine release is the suggested retail price, at least in California Too many apparently do not know the basics of the PR craft, from what we here.