Saverglass launches marketing campaign

Wines & Vines, March, 2004

Saverglass, Inc., the French premium wine bottle manufacturer, has a new, multipronged marketing campaign designed by San Francisco marketing communications company Traversant, Inc. The plan consists of coordinated advertising and direct mail campaigns, plus publicity and a promotional CD. View the case study on the Web site traversant.com.

COPYRIGHT 2004 Wines & Vines
COPYRIGHT 2008 Gale, Cengage Learning
 

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