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Industry: Email Alert RSS FeedGrowers approve marketing campaign
Wines & Vines, March, 2004
The Fresh California Grapes Commission adopted a marketing campaign for 2004-2005, including a shift of focus to outdoor advertising. Billboards will be placed in 11 major markets to generate retail promotions, and will be backed by 15-second radio traffic report tags. For details, visit the Web site freshcaliforniagrapes.com.
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