Enough with the kangaroos already

Wines & Vines, June, 2003

Attention Australian wine marketeers: please don't put any more pictures of kangaroos on wine labels. Ever. We mean it. With about 47 kangaroo-labeled Aussie wines already on the market--and no, a wallaby doesn't count as "different"--we can't tell the brands apart anymore. (Maybe that's the intention, eh mates?) If you're considering an alternative animal image, here's a tip: koala bears may say "Australia" to U.S.

consumers, but they also say "lame" and "unoriginal." How about a picture of Dame Edna or Steve Irwin instead?