Food Industry
Industry: Email Alert RSS FeedDiageo names agency
Wines & Vines, July, 2003
Diageo Chateau & Estate Wines, Napa, Calif., selected Butler Shine & Stern (BS&S) as its advertising agency of record. BS&S will be responsible for all advertising and point-of-sale merchandising, the first time Diageo has combined merchandising and advertising into a single function.
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