Food Industry
Industry: Email Alert RSS FeedAir passengers to be parkerized
Wines & Vines, July, 2007
US Airways is spreading the wine word with reprints of Robert Parker's magazine columns, laminated to the back of tray tables and visible when they are in the upright position. The plan is part of an advertising campaign from BusinessWeek magazine, which will also post columns from management experts Jack and Suzy Welch, according to decanter.com.
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The editorial offerings will share the novel billboard with advertising, and will be changed monthly.
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