Food Industry
Industry: Email Alert RSS FeedExport dollars - California Department of Food and Agriculture
Wines & Vines, Dec, 1990
* The Agricultural Export Program of the California Department of Food and Agriculture has allocated $950,000 to 41 state companies for the promotion of wines, table grapes and raisins. These matching fund grants are part of an overall $2,830,728 allocation for promotion of all California agricultural products.
The largest recipient was the E&J Gallo Winery, which got $125,000 to promote its wines in Mexico and the Pacific Rim. Heublein, Inc. received $70,000 to promote its wines in Canada. An allocation of $55,000 went to Wente Bros. for promotions in the Pacific Rim and Europe. Wine Institute also received $55,000 for promotional work in Mexico and France. Allocations of $50,000 each went to Guild Wineries (Japan, Canada, Korea, Germany), Robert Mondavi Winery (Europe, Pacific Rim, Canada) and Sebastiani Vineyard (Hong Kong, Canada, Singapore).
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Others receiving major grants included the Sonoma County Wineries Assn., $45,000; Vintners International, $42,000, California Table Grape Commission, $40,000; Friends of the Vine, $32,000; Mirassou Sales Co., $30,000; The California Winer, $25,000; Stratford Winery, $20,000; Sutter Home Winery, $17,500; Vinformation/Mountain View, $17,000; Geyser Peak Winery, $17,500; Calasia Wine Traders, Ltd., $12,000; California Wine Country Enterprises, $12,000 and Seagram Classics Wine Co., $12,000. There were 20 other allocations of $10,000 or less.
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