Tweaks and alterations - From the Editors Insights on Issues - Editorial

HR Magazine, Feb, 2002

About a year ago, we hired a publications survey firm, Readex, to find out more about what our readers thought of HR Magazine. Overall, responses were very positive, but even award-winning magazines have room for improvement. We've spent many hours analyzing the data and what it indicates you most want to read about.

At this point you might expect a drum roll and a sheet to be pulled back from a gleaming new magazine. Except you didn't want sweeping changes, just a few tweaks. So that's what we're giving you.

For example, we're devoting more staff time to "HR Update," one of our most popular departments. We're also focusing our "Bookshelf" section entirely on shorter reviews so we can cover more books per page. To free up resources for these and other changes, we've done away with "Software Reviews," one of our less popular departments.

Over the past year, we've added staff and made other investments in this magazine. We'll continue shifting the way we use our human and other resources to produce an even better publication each month. More tweaks will come, so stay tuned.

Patrick Mirza