When the good times roll - From the Editors - Brief Article

HR Magazine, April, 2002 by Leon Rubis

No one rings a bell at market tops and bottoms, according to an old warning for investors. What looks like a turning point in the market's momentum may be only a temporary anomaly.

Thus, it's essential for investors and businesses alike to take the long view, preparing for whatever the future brings. Keeping your eyes on the big picture can help businesses avoid painful restructuring on the downside and missed opportunities on the upside.

Much as our January 2001 cover story, "Looking for Trouble," helped you anticipate the recession that officially began two months later, this issue's cover story helps you prepare for the recovery that appears to be on the way.

Strategy, staffing flexibility and retention issues should be on the top of your checklist now. One worry: A warming economy could siphon off your best workers at exactly the moment you need to ramp up. Susan Wells' article on p. 30 serves up more food for thought on what to do before the good times roll, as well as economic yardsticks to watch.