Business Services Industry
Harvard Business Review on Doing Business in China
HR Magazine, July, 2005
China's rapid growth, expanding openness and developing consumer market have made it a hotbed of opportunity--and risk--for today's multinationals. Written by Chinese business and cultural experts, these articles explore: the unique cultural and social factors that govern the buying preferences of Chinese consumers; the cultural traditions Westerners must understand to negotiate successfully; and strategies for winning as competition heats up. Harvard Business School Press (224 pp., paperback, 2004)
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COPYRIGHT 2005 Society for Human Resource Management
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