Riding the Waves of Culture: Understanding Diversity in Global Business

HR Magazine, July, 2005

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics. Charles Hampden-Turner and Fons Trompenaars (416 pp., hardcover, 2005)

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