Business Services Industry
Tipping Point: How Little Things Can Make a Big Difference
HR Magazine, July, 2005
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological and policy-making arenas. Malcolm Gladwell (304 pp., paperback, 2002)
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COPYRIGHT 2005 Society for Human Resource Management
COPYRIGHT 2005 Gale Group
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