Nurturing charitable causes through fund raising campaigns - includes related article on alternative funds

HR Magazine, Oct, 1997 by Kate Walter

Coy says the survey should not be too leading, but should list general categories. "Our survey model asks employees who gave: If you had more choices, would you give more or shift? To those who didn't give, it asks: Would new choices make you give?"

The data help decide what new federations could provide vehicles for employees' interests.

Most companies assess new campaigns after a year, then after every two or three years. The purpose is to see if they have increased employee satisfaction and participation, and raised more money.

"If you really believe in employee empowerment, you want this to have employee ownership," says Coy. "In an expanded campaign, the emphasis goes on the value of giving, not on giving to a certain organization. It sends a message to employees that we care about their interests and want to serve them."

Kate Walter is a New York-based freelance writer.