VHA assesses the hospital environment - VHA Inc - Industry Overview

Health Industry Today, July, 2001 by Donald E. L. Johnson

It is clear that the large organizations that dominate both the hospital and medical device industries need a newsletter that reports on both buyers and sellers.

Therefore, beginning with the August 2001 issue, Health Industry Today is being merged into Hospital Materials Management, the monthly newsletter for health care industry buyers and sellers.

In addition to its reporting on hospitals and GPOs, the new, expanded HMM will increase its coverage of important medical devices, national contracting, suppliers, e-procurement and e-commerce.

In April, HMM's editor, Paula De John, received this e-mail: "Hospital Materials Management has been named Gold Award recipient as Best Newsletter in the American Society of Healthcare Publication Editors Awards 2001 Competition.

"The judges stated: `The editors clearly have a handle on what is needed to meet the needs of their readers. The format, presentation, diversity of information and quality of writing are exactly what is required. It's on target.'"

"For background purposes, you should know that there is no Silver or Bronze Award given ... this is THE best newsletter according to our judges."

Now you know why we are sure that Paula's award-winning, in-depth reporting in Hospital Materials Management will serve you well.

Donald E. L. Johnson is Chairman and CEO of The Business Word Inc., publishers of Health Industry Today, Hospital Materials Management, Health Care Strategic Management, Profiles in Healthcare Marketing, Healthcare Advertising Review, Financial Advertising Review TWINS Magazine and www.BusinessWord.com.