A world of identities: expressing identities - Corporate Identity Projects

Architectural Review, The, Nov, 2003

The Republic of Fritz Hansen has an identity of its own. It revolves around supplying timeless, functional and innovative furniture to the people of The Republic. This enables us to provide you with countless possibilities to express and enhance your corporate identity through the choice of furniture.

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We have the designs, shapes and colours that can be combined to create a unique corporate expression: one that embodies the elegance, modernity or innovation of your company.

Join us on a tour through The Republic of Fritz Hansen. Witness our passion for taking the role of furniture to a whole new level: the creation of unique and inspiring expressions for the many republics of the world.

Have an inspiring journey!

CORPORATE IDENTITY PROJECT OF IRELAND

SERIE 7: The classic stacking chair that epitomises our design philosophy with its clear simple lines and organic curves. Series 7 embodies supreme comfort and has a range of colourful options.

CORPORATE IDENTITY PROJECT OF ENGLAND

OXFORD: Reborn! The quintessence of cool elegance has been redesigned--inspired by the slim and simple look of the original Arne Jacobsen design.

CORPORATE IDENTITY PROJECT OF GREENLAND

PK31: The simple, yet impressive sofa is crafted in the unmistakably timeless and harmonic style of Poul Kjaerholm. It absolutely radiates international grandeur.

CORPORATE IDENTITY PROJECT OF ITALY

PLANO: Refined and sophisticated--fitting any room and any purpose, in glass, laminate or wood.

ICE: The new chair that combines the virtues of classic design with the materials of the future. The result is a light, comfortable and multifunctional chair for both indoor and outdoor use.

CORPORATE IDENTITY PROJECT OF EGYPT

PK80: The unique couch with the exclusive aura and touch by Poul Kjaerholm. The PK80 creates visual harmony in any room and a calm ambience.

CORPORATE IDENTITY PROJECT OF CHINA

THE EGG: This stroke of genius by Arne Jacobsen has attained iconic status. Today the Egg is more modern than ever but just as comfortable and beautiful.

CORPORATE IDENTITY PROJECT OF THE USA

KEVI: This comprehensive series of classic office chairs incorporates all the flexibility and aesthetics expected from Fritz Hansen.

OXFORD ALL OVER

The newly redesigned Oxford chair is even more versatile than before--and the more original design and slimmer look have refreshed its aura of perfect beauty. The superbly comfortable chair can supply any office, lounge or conference room with an atmosphere of international grandness.

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