New sales tool available to residential real estate brokers

Real Estate Weekly, Oct 24, 2001

Viewpoint Corporation, a leader in digital marketing solutions, announced an online visualization sales tool for the real estate industry. Called Property Advantage, this easy-to-use product shows fine visual details of home images online, without the need for professionally produced virtual tours that require special cameras, photographers and higher speed connections for proper viewing. Instead, Property Advantage transforms standard photographs into interactive, rich media presentations, and allows consumers on any speed connection to zoom in and out of interior and exterior images of properties for sale. For a detailed explanation and an interactive tour, please visit: http://www.viewpoint.com/patour.> The Corcoran Group has already recognized the benefits of Property Advantage and is the first to implement this technology on their Web site: www.corcoran.com/property/virtual.asp.> The ZoomView capabilities encompassed in the Property Advantage product line allow the maximum amount of visual information to be conveyed at minimal bandwidth and focuses potential buyers on the details that are key selling points: the landscaping around a house, the detail of a magnificent fireplace, or the opportunity to see multiple rooms in extreme detail.