Andrew Heiberger

Real Estate Weekly, April 5, 2000 by Lois Weiss

Andrew Heiberger is buying out his partner in Citi-Habitats, Igal Feibush, who will now pursue other real estate invest-rating an official sales division headed by Gregory S. Young, who joined Citi-Habiments. Meanwhile Citi-Habitats is inaugutats from competitor, City Living.

Citi-Habitats is also going web in a big way. Soon, broker Jon Allen Anderson will be accessible on-line to provide interactive chat. So, we wonder, will virtual competitors line up to keep him busy and away consumers seeking products and services in virtually every area of personal finance, including auto financing, title and homeowners insurance. Second, we will leverage Cyber Media Group's expertise in online advertising to complement our current print and broadcast campaign. Cyber Media Group's management is highly skilled at identifying key messages that appeal to consumer audiences, as well as placements that generate the most traffic at a relatively low cost. Cyber Media will play an integral role in our plan to spin-off the company's Internet mortgage operations through an initial public offering of a newly formed Internet subsidiary."

In managing its websites, Cyber Media Group has developed an expertise in marketing to the online community. The company promotes its web sites through sponsor agreements with the major search engines, including Yahoo!, CompuServe, AOL, MyWay, GO, and iWon. In addition, the company conducts aggressive marketing campaigns to enhance brand identity and increase traffic and customer retention.

AppOnline.com, Inc., through it's wholly-owned subsidiary, provides mortgages quickly, easily and securely over the Internet, as well as through its national network of mortgage branches, with customer service from click to close. AppOnline.com has provided more than $1 billion in residential mortgages within the past 18 months.