Cushman & Wakefield Retail looking to create a best seller

Real Estate Weekly, May 21, 2008

Cushman & Wakefield and Envirosell, a shopper behavior research and consulting agency, have announced a partnership to expand their capabilities.

The partnership serves to deepen Cushman & Wakefield's research and consulting capabilities for retailers and retail owners by providing access to Envirosell's best practices and methodologies, while enabling Envirosell to access Cushman & Wakefield's global platform of commercial real estate market intelligence and broad range of real estate services.

"Clients of both firms will benefit from direct access to this unique, holistic retail consulting platform," said Matt Winn, managing director of Cushman & Wakefield's Retail Consulting group. "Our combined expertise will provide a basis for retailers to make the most informed decisions based on thorough, real-time market intelligence and market-tested business solutions."

Envirosell is the leading research and consulting agency for merchants and marketers integrating the analysis of point-of-sale issues with layout, merchandising, human traffic flow and operations. The firm has operations in New York, Mexico City, Sao Paulo, Milan, Bangalore, Tokyo and Moscow, and its staff has more than 20 years of experience studying retail and sales environments.

Cushman & Wakefield and Envirosell will offer advice to landlords who are trying to maximize the operational value of their real estate holdings. Prior to forming this partnership, the groups had already collaborated on a repositioning assignment examining tactical and strategic improvements for a major landlord's portfolio.

"Real estate has always been one of the most important components of a successful retail strategy," said Paco Underhill, chief executive officer of Envirosell, and best selling author of Why We Buy and Call of the Mall.

"This partnership with Cushman & Wakefield will enable our professionals instant access to real estate market information on a broad geographic scale and to incorporate that research into our overall product."